Ricardo Espinoza's profile

MUT / Urban cyclists product

MUT, urban cyclists product that meets the needs of portability and fixing products while riding the bicycle.

A product that comes from an arduous creative design process, where through observation and current consumption trends would solve an issue. I'm urban cyclist and dedicated myself for weeks to observe the needs of cyclists in different areas of Santiago.

The generation of this product began to solve women's problems attaching the skirt and avoid the risk of accidents.
I created a small item that would not damage fabrics with fasteners if not by magnets encapsulated within flexible silicone.

Following this observation, and I noticed problems when porting purses or handbags which crossed tended to go forward with the gesture and bounce pedaling, so MUT solved the problem in both men and women, using magnets as fixations through clothing or basic structures (belt loops or pins such a jeans.)

Mut capabilities, became much wider observing the go needs fixing more objects on the rider, the TC-5060 silicone could withstand and it even extended to other sports such as climbing, rafting or trekking.

The projection of MUT is not just a base element with a certain scale, it seeks to create a family of products and a new way to interact with cycling and other sports; by generating other modules, with longer arms, larger amount of interaction and the ability to add more modules depending on customer needs.

 
MUT / Urban cyclists product
Published:

MUT / Urban cyclists product

MUT, urban cyclists product that meets the needs of portability and fixing products while riding the bicycle.

Published:

Creative Fields